"SERVICES"
Websites
Made custom and fully responsive for your target audience with accessibility, SEO and your business goals in mind,
Graphic Design
With 5 years experience in Graphic Design including branding, illustration, printing, signage, posters, ads & anything you require.
Social Media Management
Content created for your brand to nurture organic growth and connection with your key audience.
The face of your Business
The website and branding of your business are your chance to make a great first impression with potential customers. The way information is presented to an audience affects their engagement and understanding, this idea is the backbone of communication design and something I heard time and time again during my degree. Some business owners tend to under estimate the power of well-conveyed information, beyond a marketing use. Don’t be one of them, having consistent, professional and engaging communication design within your business is important not only for marketing and customers but for all stakeholders who invest their time, energy and money into your business. It’s proven that well thought out branding leads to return sales and higher engagement, don’t risk missing out on the benefits by not investing in an expert brand identity and website.
Websites for your business to succeed & grow.
Not just pretty – functional.
Every website is crafted with a clear goal in mind to align with your business objectives whether its an e-commerce site, informational or even a micro-site.
My website development process focuses on your objectives and important factors including:
“I’d rather invest $1500 on a website that only needs 5 clients to pay for itself than spend $500 on a website that adds no real value to my business” A quote summarising the professional investment
| Seo Optimisation |
Proper use of keywords, metadata, and site structure ensures higher visibility in search engines, driving organic traffic |
| Testing & Analytics | Regular testing, A/B tests, and data analysis ensure your design is effective and continuously improving based on user behavior. |
| Accessibility | Design must be inclusive, providing equal access to all users, including those with disabilities, through proper contrast, text size, and alt text. |
| Security | Protect user data with SSL certificates, secure payment options, and regular updates to prevent breaches or vulnerabilities. |
| Responsive Design | Ensure the site adapts seamlessly across different devices, screen sizes, and orientations for a consistent experience. |
| R.O.I Focus | My designs are not just visually appealing; they’re built to convert visitors into customers with user experience at the centre. |
| Clear Call-to-Action | Prominent, well-placed calls-to-action guide users toward desired actions, such as signing up, purchasing, or contacting. |
| Load Speed | Fast page load times enhance user satisfaction and improve search engine rankings, minimising bounce rates effectively. |
Microsite
Perfect for small business, events, or portfolios.
What’s a microsite? It’s a mini website with a single purpose, designed to deliver a clear message without the distractions of a full website.
Micro-sites designed to make a big impact in a small space. If you’ve just started your business and need somewhere for people to book you, or if you have a campaign you want your audience to interact with.
A mini-site that makes a major impression.
Informational Website Design
Beautiful, clear, and easy to navigate.
Informational websites that reflect your brand’s personality while keeping content front and center. From layout structure and typography to color balance and imagery, every detail is crafted to communicate your message with clarity and confidence.
Your website is not just informative – but memorable.
Rally Ready – Beginner to Low Intermediate Program
1 Hour Session
Looking to move from learning the basics to rallying with confidence? Rally Ready is the perfect one-hour session designed to strengthen your fundamentals and prepare you for fun, competitive play.
Who it’s for:
- Players who’ve completed Beginner 101 or have a basic understanding of pickleball.
- Beginners who want to gain confidence.
- Low-intermediate players looking to sharpen fundamentals and transition into social or league play.
By the end of each session, you’ll leave more confident, more consistent, and ready to step onto the court with ease.
Branding
Not just pretty – strategic.
Building brand recognition is easier with professional, on-trend and unique branding. Strategy-driven branding:
- Increases positive word of mouth marketing
- Improves customer loyalty
- Has higher advertising effectiveness on customers
- Lowers feelings of price sensitivity
- Improves engagement
- Increases applicants that want to work for your business
Branding designed by RubyGraz is an investment in the longevity of your business, making sure it’s working hard to show your audience exactly why they need you.
Choose Your Brand Identity Package
launch ready
brand package
Let’s get your brand ready to launch!
Make a promising first impression with tailored essentials for your business to be remembered. With collaboration at the heart of my strategy driven process, your feedback shapes the outcome to produce a true reflection of your brand’s purpose and personality. Made for longevity and results, my process is as follows:
- Brand discovery completed by client, either over of the phone or completing the pdf (Creative agreement is signed & 50% deposit is paid)
- Brand Strategy pdf is created based on discovery answers.
- Once approved, we move onto creating 3 moodboards for consideration via walkthrough video.
- Final moodboard is selected and 1-5 concept directions are shared with client via walkthrough video.
- A final concept is selected and refined. Finalising the logo suite (primary, secondary, submark).
- Colour palette, pairings & hierarchy are locked in.
- Icon suite and Surface pattern(s) are created, selected, refined and approved.
- Brand & Visual Guidelines are created with final approval of the entire identity (including typography)
Remainder of invoice is paid and final files are passed to client. Including a “how-to” pdf for file structure
Time frame: 8-10 weeks (With a maximum of 3 days feedback & response time from client and all parties)
Unique Brand Strategy
Moodboards inclusive of 3 revisions
Logo Suite (Primary, Secondary & Submark)
Colour palette, pairings & hierarchy
Surface Pattern
Icon Suite
Typography setting, pairings & hierarchy
Brand & Visual Guidelines
All files include web safe & print ready options
FREE social media profile picture
$699 Inclusive of all revisions
promotion ready
brand package
Let’s get your brand ready to promote!
The Promotion Ready package gives your business the tools to advertise with confidence, helping you reach and connect with your clients/customers sooner.
With your choice of 3 key deliverables (eg. business cards, flyers, menus etc.) Anything you need – created by the same designer who made your brand identity, guaranteeing professional, consistency.
This package has all the essentials from the Launch Ready package to ensure you make a memorable first impression, and more. Made for longevity and results, my process is as follows:
Steps 1 – 8 Refer to Launch Ready Package
9. 3 x deliverables are selected, remainder of invoice is finalised
10. Required information is emailed to Ruby (eg. business contact info, copywriting etc)
11. Each deliverable is designed, approved and exported according to
Photography style & images are created for your identity
12. Social Media
Final files are passed to client. Including a “how-to” pdf for file structure
Time frame: 10-12 weeks (With a maximum of 3 days feedback & response time from client and all parties)
3 x deliverables of your choice
3 x social media templates
12 week social media strategy document
Photography style & images for your identity
Unique Brand Strategy
Moodboards inclusive of 3 revisions
Logo Suite (Primary, Secondary & Submark)
Colour palette, pairings & hierarchy
Surface Pattern
Icon Suite
Typography setting, pairings & hierarchy
Brand & Visual Guidelines
All files include web safe & print ready options
FREE social media profile picture & bio
$899 Inclusive of all revisions
My Brand Identity Design Process
Building a brand that feels true to you starts with a clear, collaborative process. Here’s how we bring your visual identity to life — from first ideas to final delivery.
1. Brand Discovery
We begin with a discovery session — either over the phone or through our Brand Discovery PDF. This step helps us understand your vision, audience, and goals.
Once the Creative Agreement is signed and a 50% deposit is received, we officially kick off your project.
2. Brand Strategy
Based on your discovery answers, we craft a custom Brand Strategy document that defines your positioning, personality, and creative direction. Once approved, this strategy sets the tone for the rest of the project.
3. Moodboard Development
Next, we explore three distinct moodboard directions — each representing a unique visual style for your brand. You’ll receive a walkthrough video explaining the thinking behind each option.
From there, you’ll select one final direction to guide the design phase.
4. Logo Concepts
Using your approved moodboard, we develop 1–5 logo concept directions and share them with you via a detailed walkthrough video. Together, we refine your chosen concept into a cohesive logo suite, including primary, secondary, and submark logos.
5. Visual Identity System
Once the logo is finalized, we define your colour palette, typography hierarchy, and supporting elements like icons and surface patterns. These are refined and approved to ensure everything works beautifully together.
6. Brand Guidelines & Final Delivery
Finally, we package everything into a comprehensive Brand & Visual Guidelines document, covering logo usage, colour codes, typography, and more.
When you’re happy with everything, the remaining balance is paid, and you’ll receive all final files — plus a handy “How-To” guide that explains your file structure and formats.
7. Optional Design Add-Ons
If you’d like to expand your brand beyond the core identity, we offer a range of additional design services to bring your brand to life across every touchpoint. This can include: Social media templates Business cards & stationery Packaging design Menus, flyers & brochures Digital or print advertising assets These add-ons can be booked alongside your brand package or after completion — we’ll tailor a custom quote based on your needs.
Timeline
Our full brand identity process typically takes 8–10 weeks, assuming a maximum of 3 business days for client feedback at each stage.
Graphic design extras
Extras or “deliverables” as they’re called in the design world can include absolutely anything! Fill out a contact form to get a quote.
The Promotion Ready Package extras are inclusive of 3 revisions, professional expertise and courtesy implementation support.
The Extras for our brand identity services are add ons routinely required, if your business needs it, I can design it. They can include:
✦ Posters & Flyers
✦ Membership Cards
✦ Email Marketing Templates
✦ Thank you Cards
✦ Email Signatures
✦ Stickers
✦ Uniform/Merchandise
✦ Vehicle Wraps
✦ Social Media Assets/Templates
✦ Menus
✦ Website help/changes
✦ Anything per request
Social Media
Establishing a strong social media presence is one of the most powerful tools a business can use to grow in today’s competitive landscape. Social media isn’t just about posting content, it’s about telling your brand’s story, creating consistent touchpoints, and building a community of engaged stakeholders.
For many business owners, however, finding the time to plan, create, and maintain a consistent and strategic social media presence can be overwhelming. That’s where professional social media management becomes invaluable. Free up time to focus on running your business or work-life balance, knowing that your online presence is in expert hands.
With my background in design, marketing, and audience engagement, I ensure your brand is not only seen but remembered. I help build a loyal following that reflects your brand identity, drives traffic, and strengthens customer relationships, ultimately supporting long-term business growth and success.